WHAT IS THE GRACIOUS LIVING CARD?
 The GRACIOUS LIVING CARD is ......  a unique and distinguished upscale Direct Mail format. It’s a fresh, imaginative and productive customer development service that can benefit you. It is designed to help you sell more of your products and/or services to high-income, upscale, affluent consumers in your target market areas.
Gracious Living Card Direct Mail Post Cards
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Big Value Direct Mail Post Cards

Your Business Will Benefit By Being Featured On Our Unique, Productive, Proven & Successful 
    OVERSIZED DIRECT MAIL BIG POSTCARDS 

Marketing & Advertising Services


Since 2000
What is The Gracious Living Card?

 

The Gracious Living Card is a unique and distinguished upscale Direct Mail format.

 It’s a fresh, imaginative and productive customer development service that can benefit you.

It’s designed to help you sell more of your products and/or services
to high-income, upscale, affluent consumers in your target market areas.

 Your business can benefit by using the dramatically impressive

Gracious Living Card mailings to productively reach this audience. 

A Gracious Living Card mailing has ONLY ONE BUSINESS FEATURED.

 Exquisitely printed in full color on a heavy 14 pt high gloss “liquid laminate” UV coated card,

the Gracious Living Card arrives, with huge impact, in the mailboxes of  high income families

living in the most desirable subdivisions and carrier routes of any ZIP Code(s) you want to reach.  

Definitely, the consumers you want to reach.

 

The Gracious Living Card is offered in 2 awesome, oversized, high impact sizes: 9.25” x 11”

and 11” x 14”. Printed in full color on both sides gives your business a generous amount

of space to make an impressive presentation of your advertising messages.

You are the only business featured on the Gracious Living Card.

 

The Gracious Living Card is an ideal DIRECT MAIL advertising and marketing service for

any business or professional practices and wish to market their quality products and/or services

 to high income, upscale consumers who have the likely ability to spend money.

 

The objective and the function of the Gracious Living Card is to provide and assist a

business or professional practice with a productive method of dramatically capturing the
attention and patronage of  high income families with excellent demographic attributes.

 

Since your objective is to be successful with your advertising and to make money, it is vitally important to reach local upper income consumers with the likely ability to spend money with Local Businesses.

 

The Gracious Living Card provides you with an EFFECTIVE & PRODUCTIVE WAY to reach
these high income consumers. A Powerful Way To Promote Your Business!

GETTING NOTICED IS OF THE UTMOST IMPORTANCE

The visual impact of a LARGE, COLORFUL & BOLD Gracious Living Card has an
imposing profile in the mailbox. You can’t miss seeing a huge 9.25” x 11” or 11” x 14” postcard!

And with appealing content on your card, you should receive favorable response.

 

Definitely has that eye-catching “Wow factor.” Getting Noticed Is Very Important!
The
Gracious Living Card will dramatically stand out from the rest of the mail.
YOUR BUSINESS WILL BE IMPRESSIVELY PRESENTED TO LOCAL, UPSCALE CONSUMERS
.

 

The Gracious Living Card is very consumer friendly. The upscale high income families have
instant access to your advertisements. Nothing is buried in a newspaper or a magazine.

Your ad isn’t hidden in an envelope or thrown away unopened.

 

With the Gracious Living Card, you get High Impact, Focused, & Productive exposure for your business. You reach people that are very important to you.

Your custom designed Gracious Living Card is designed to capture the attention and visual focus of the upscale consumers receiving them.

A productive, profitable mailing of Gracious Living Cards for your business consists of creating a visually appealing Direct Mail Postcard. Your Postcard is a combination of appealing photos and graphics along with text information about your business and  the products and/or services that your business offers.  A “consumer oriented” Gracious Living Card from your business will impress local, upscale consumers and will compel them to do business with you.

 

The most productive and profitable Direct Mail Postcards always have appealing “call to action
content.  The announcement of special sales and promotions, and most importantly, an
enticing
Gift Certificate – an attractive offer creates a motivating reason and sense of
urgency for upscale
consumers to do business with you and take advantage of a special offer.

Because of the amount of space available on the OVERSIZED Gracious Living Card, there is sample room to have a variety of offers designed to get people REPEATEDLY coming in to do business with you. You can stretch the effective life span of your personalized Gracious Living Card by having multiple “coupon of the month” offers spaced over a few months.

You can even incorporate the very effective technique of having a special “GIVE THIS GIFT CERTIFICATE TO A FRIEND” CARD on your Gracious Living Card.

Facts You Should Know

• 76% of postcards are read IMMEDIATELY according to a US Postal Service study. On average, every dollar   spent on direct mail advertising brings in $10 in sales... "US Post Office"
• Postcards rate #1 for performance in the category of immediately read direct mail. (United States Postal Service)
• 90% of all direct mail gets read or seen. (USPS Household Diary Survey)
• 89% of companies who try them continue to market with postcards (Guerrilla Marketing Weapons)
• Only 11% of all newspaper ads are read. 1/8 and 1/4 page ads are rarely seen. (Simmons Media Study)

The Gracious Living Card is much more distinctive than other forms of Direct Mail - attractive and uncomplicated – It is an impressive, full color, 2 sided oversized hand-held billboard about your business

Note: Gracious Living Card mailings can be done to residences in high income subdivisions and carrier routes in any ZIP code(s) you would prefer. Upon request, we will do an analysis of a ZIP(s) and present you with the information on number of cards that can be mailed and the costs.

Currently, we are offering Gracious Living Card mailings to
3 Distinctive High Income Mailing Areas in Mandeville

Note: The Mandeville Subdivisions & Carrier Routes Selected Have The Highest Income & Lifestyle Demographics. The Average Income in the 14 Carrier Routes Used in the

3 Distinctive Mailing Areas is in excess of $106,000  Annually.

To be successful with your advertising in this economy, it is vitally important to reach local people with the likely ability to spend money with Local Businesses.

AREA 1 Subdivisions: Beau Chene, Sanctuary & Woodstone   2473 Cards

 

AREA 2 Subdivisions: Fountainebleau, The Shadows, Beau Rivage,

                                             Chateau Village, Beau West, Meadowbrook,

                                             Sharp Road Area: Rosedown, Parc Place, Victoria Oaks,

                                             Audubon Lakes, Seven Pines, Fox Run, Century Oaks   2376 Cards

 

AREA 3 Subdivisions: Greenleaves, Greenleaves Front, (Lonesome Road Area:

                                             The Lakes, Oak Island, The Reserve & Estates), Cherry Creek  

                                                                                                                                            2434 Cards

 

Take Advantage of the Proven Benefits of Postcard Direct Mail Marketing:

Targeted. Advertising with a Gracious Living Card allows you to focus on your specific audience, directing your campaign to the local upscale market you want to reach.
Personal. You can create appealing text and graphics that are tailored to your local upscale consumers, addressing their needs and appealing to their interests. You should always appeal to the interests that your audience is interested in. Don’t get hung up on features of your business. Stress the benefits of doing business with you. Remember, everyone’s favorite station is WIIFM – What’s In It For Me.
Flexible. Your Gracious Living Card is created with vivid colors, motivating text and graphics. The oversized, thick, super high gloss coating is a winner.
Tangible. Consumers can hold your mail piece, referring to your message as often as needed. Special offers included on your Gracious Living Card help encourage patronage of your business by upscale consumers.
Measurable. The results of your Direct Mail Postcard campaign can be tracked by counting the responses or inquiries it generates.
Cost effective. A Gracious Living Card mailing can make your advertising dollars go further, because your targeted message goes directly to local upscale consumers in your prime target market(s).

DIRECT MAIL FEES for the 9.25” x 11”
Gracious Living Card                                           

               The Ad fee to 1 Area is 46 cents per card.

 AS A POINT OF REFERENCE, 46cents is the cost of a First Class Stamp.

               The MORE CARDS YOU MAIL, THE LOWER THE COST PER CARD

The Ad fee to 2 Areas is 44 cents per card

The Ad fee to 3 Areas is 42 cents per card

Example of Mailing Scenarios:

 Number of Cards Mailed:                     Cost Per Card       TOTAL COST FOR MAILING

 Scenario A (AREA 1) 2473 Cards                    46 Cents                 $1138.00

 

 Scenario B (AREA 1) 2473 Cards

+ (AREA 2) 2376 Cards = 4849 Total Cards      44 Cents                $2134.00

 

 Scenario C (AREA 1) 2473 Cards                     

+ (AREA 2) 2376 Cards

+ (AREA 3) 2434 Cards = 7283 Total Cards       42 Cents               $3059.00

  

DIRECT MAIL FEES for the 11” x 14” Gracious Living Card                                            

The Ad fee to 1 Area is 58 cents per card.

The MORE CARDS YOU MAIL, THE LOWER THE COST PER CARD

The Ad fee to 2 Areas is 56 cents per card

The Ad fee to 3 Areas is 54 cents per card

Example of Mailing Scenarios:

Number of Cards Mailed:                     Cost Per Card       TOTAL COST FOR MAILING

 Scenario A (AREA 1) 2473 Cards                    58 Cents                $1434.00

 

 Scenario B (AREA 1) 2473 Cards

+ (AREA 2) 2376 Cards = 4849 Total Cards     56 Cents                 $2715.00

 

 Scenario C (AREA 1) 2473 Cards                     

+ (AREA 2) 2376 Cards

+ (AREA 3) 2434 Cards = 7283 Total Cards     54 Cents                 $3933.00

 

Ad Fee Costs include Consultation on creating an attractive ad about your business

  * Full Color Printing (as described above), * Mail Processing * Standard Class (bulk rate) Postage

GRAPHIC AD COMPOSITION FEE - Depending on content, the fee for the graphic design of both sides of the 9.25” x 11”

Gracious Living Card is $95 to $150 and on the 11” x 14” Gracious Living Card , the graphic design fee is $130 to $180. Ad proof and corrections are included. NOTE: The graphic fee is for the development of your ad solely for use on this postcard.

This fee is for the designer’s time, creativity and ad construction to your specifications and requirements.

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